Rina Sawayama has released the music video for her single ‘This Hell,’  taken off her upcoming album, Hold The Girl which is dropping on Sept. 2.

In the video directed by Ali Kurr, Sawayama dons her cowgirl boots while taking aim at bigots across a variety of settings. Sawayama shared her excitement about working with Kurr in a press release:  “It was amazing to get back together with director Ali Kurr for the video for ‘This Hell’. We always like to tell engaging stories through film together, so this one was about love and community in the face of hatred and dissent.”

Check out the video for “This Hell” – here.

Editorial credit: Caron Watson / Shutterstock.com

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